hurr
Web design
Branding
Creative strategy
Branding the UK's leading fashion rental platform
HURR was founded with one simple vision: to connect forward-thinking women and to pave the way for a more sustainable future for fashion. Rent, re-use, re-purpose.
It’s cool to care.
Sustainability, accessibility and community are at the core of HURR’s values. With this in mind, I aimed to create an identity for them that felt fresh and put their fun but important mission at the forefront. Using simple shapes, contemporary typography and a warm colour palette, HURR can communicate its values effortlessly while keeping their product as accessible as possible.
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/65312d5c503c4f23e4bd40d4_logo.jpg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/6531291adf56818cdc2b3912_Rectangle%201.png)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/65312955e7c34db4daf1c46c_image%2013.png)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c2b2179fb9d32ee173892_shop-front.jpg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c25f5c3279a099c933221_image%202%201.jpg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c2617b787b02d298a99aa_hurr-tote%201.jpg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c26174ef5e47d60a51fec_image%205.jpg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/65312ba1ea938d7d241df897_Rectangle%202.png)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/65312bac85ac7a7eab185071_Rectangle%201.png)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c3e6bfbd657834dbb9fe0_Screen%20Shot%202022-09-22%20at%2011.52.02%20AM.png)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c3e0a601026355c7ebab9_IMG_774B0E8FD0E9-1.jpeg)
![](https://assets-global.website-files.com/631076b9e568160dd3da1015/632c3e0afbc193d8af5d8672_IMG_CC10AEE58052-1.jpeg)