open for vintage

Brand strategy



Reimagining vintage as art.

Open for Vintage is the trusted destination to discover and shop the finest collection of luxury vintage from the world's most prestigious boutiques. I was approached to pitch for their global rebrand and this is the concept I came up with.

As part of my research I discovered there was a strong resemblance in the perception of art and luxury vintage. When it comes to luxury, hedonism takes precedence over functionality, making luxury closer to art than to mere function.

In this concept we treat vintage as art. OFV is the curator, the advisor, the trusted partner for each shopper. Here, the webshop acts as a gallery to showcase each unique piece and all communications are frames that support their contents.

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