Felix Dennis Foundation
the brief
As part of my work for PR Agency Rebecca Abigail PR, I first took on a brief to create a style guide for the Felix Dennis Foundation social strategy.
More recently, I was asked to redesign the Felix Dennis Foundation website as a membership platform to support up-and-coming poets. This was done using Webflow and the site is in its final stages now.
the process
After discussing the brief with the client, it became clear that capturing Felix's 'maverick and entrepreneurial' style was important. However, for the sake of the cause the product had to be simple and it was crucial for the text speak for itself without being overshadowed by loud design.
Three initial routes were discussed and the client opted for a minimal design with a logo that followed the shape of a stanza of irregular pattern.
