Branding, Creative Strategy
Own-Kind is a wardrobe digitisation service by appointment, enabling instant collaboration between client and style consultants, using a mobile and web app.

the brief

I took on this project for free to help out a friend in the beginning of 2018. I was asked to develop their full brand-identity, as well as some added marketing material. This included t-shirts, business cards and sample contracts.

Own-Kind stationary folder
Sample contract to be used with new clients.
Own-Kind Logosketch of the Own-Kind Logo
Sketch to Logo process

the process

It was important for the brand to express safety and luxury as we determined that the demographic was on thehigher end of the spectrum. I started from the concept that Own-Kind was the key to the users online wardrobe. From this viewpoint I then generated a few logo concepts.

The logo started off as a simple key and ended up incorporating the modern typography that formed their word-mark, which the client were very keen on.

Own-Kind rail of clothes

Interested in working together?

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