I took on this project for free to help out a friend in the beginning of 2018. I was asked to develop their full brand-identity, as well as some added marketing material. This included t-shirts, business cards and sample contracts.
It was important for the brand to express safety and luxury as we determined that the demographic was on thehigher end of the spectrum. I started from the concept that Own-Kind was the key to the users online wardrobe. From this viewpoint I then generated a few logo concepts.
The logo started off as a simple key and ended up incorporating the modern typography that formed their word-mark, which the client were very keen on.